How can a small local business with no marketing budget use...

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Price

Do Europeans typically set heating to higher temperatures in the winter compared to Canadians and Americans if the temperature at a given moment is similar?

Product

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

What do you think of India's IT Minister Ashwini Vaishnaw comparing the Indian government's efforts to build a localised AI model to sending a mission to the moon at a fraction of the cost?

People

Place

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

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Good marketing is doing this well.

Processes

Perception

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How can a small local business with no marketing budget use social media to attract more customers?

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